I guess puzzles asking for creative solutions should have an objective puzzle to solve.
Telling a story in the code is a nice exception but only works one time. There was another creativity question about the 400th Questioncreativity question about the 400th Question which had an objective challenge to solve in being exactly 400 bits long.
The number of upvotes is a better measurement to make somebody the winner than whether it is your friend or not the competitor for being the king of the site. It should be clear, that this is the criterium to decide which answer is accepted, and a description, why somebody should be upvoted, should be given. (Surprising solution, elegant solution).
If you don't like such puzzles, don't partizipate. If they appear too often, vote them down, and reactivate this thread. :)