I would also like to see more interesting problems of which the point isn't just to golf the lowest, but also (or instead, in some cases) to provide a problem-solving challenge or whatever. And I think golfing has its place as a competition. But I imagine that, if you participate in golfing, in an effort to lower your score, you will probably explore the language you're in more, teach yourself optimization, and possibly branch out to learn new languages.
But that's just an educated guess. I haven't really done any real golfing yet.